Upper-Income Households:

Spend more on entertainment and recreation.
Those with greater incomes dine out more often. They frequent high-end department stores, and upscale restaurants. They are purchasers of household goods and professional services, they also travel and invest more.

Have larger disposable incomes.
They’re free to buy on impulse—even big-ticket items.

Are purchasers of luxury goods and services.
Sophisticated shoppers are loyal to those who cater to their needs and meet their high standards.

Need to hear about your business.
Tell these powerful consumers about your store or service—you’ll be glad you did.

New Homeowners:

Have no set shopping patterns.
They don’t have a favorite restaurant, retail store, or lawn service—yet.

Are the best consumers.
They need new furniture, appliances,
landscapers, painters, and more. And they’re more likely to buy than existing homeowners are.

Are new customers.
Invite a new homeowner to try your store
or service, and you could have a new
customer for many years.

Need to hear about your business.
It’s hard to get referrals from friends when you’re new in the neighborhood.